At website (“Site”), protecting our customers' personal data and information is of utmost importance to us. We understand that the world of data security can be complex, but we want to ensure that you are fully informed about how your personal information is collected, used, and shared. This privacy policy applies to all data collected from our customers when they use our websites, iOS and Android applications, interact with us through social media, email, or phone, or participate in our competitions or events. It also applies to situations where someone has nominated you through our "refer a friend" function or purchased an e-gift card on your behalf.

In this privacy policy, we will provide you with all the information you need to know about the personal data we collect, how we collect it, and how we use it. We will also explain our marketing preferences, adverts, and cookies, as well as our links to other websites and third parties. We will inform you about how we share your data and your rights as a customer. Lastly, we will inform you about any changes to this privacy notice and how to contact us with any questions or concerns.


WHO IS wearall Limited (referred to as "wearall", "we", "us", or "our") is a leading online fashion retail company that sells clothing, shoes, and accessories to customers in almost every country around the world. Our eye-catching looks and aesthetic have gained popularity on social media platforms.

We are registered under the number 12497102 and are located at ZEE FASHION LIMITED, Ground Floor, 9 Stocks Street, Manchester, England, M8 8GW. In this Privacy Policy, we are the controller and responsible for the personal data we collect through our websites, our mobile apps the wearall app and the Marketplace app, and any other interaction you may have with us.

If you have any questions or concerns about this Privacy Policy or your personal data, please refer to the "Say Hey and Contact Us" section at the end of this notice, which provides details of our Data Protection Officer.



We value your privacy and are committed to handling your personal data in a manner that is fair, lawful, and transparent. We will only collect and use your personal data for the following purposes:


To fulfill any orders you have placed with us

To fulfill orders placed on your behalf (such as e-gift card orders)

To keep you informed about our latest offers and trends

To enhance your shopping experience with us

To personalize our marketing efforts and make them more relevant to your interests

To improve the quality of our services

To comply with any legal obligations, we may have.



We take the security and protection of your personal data seriously, and we have implemented appropriate organizational safeguards and security measures to prevent any unauthorized access, accidental loss, alteration, or disclosure of your data.

We use a secure encrypted connection for all communications between your browser and our website when handling your personal data.

Any third party that we contract to process your personal data on our behalf must have adequate security measures in place to protect your data and must comply with applicable data protection laws.

In the unlikely event of a personal data breach, we will notify you and any relevant regulatory authorities in accordance with legal requirements.



To ensure transparency and maintain your privacy, we want to clarify the types of personal data we collect. Personal data refers to any information that can be used to identify an individual, such as their name, date of birth, occupation, and contact details. However, we do not collect personal data from children under the age of 13, and we do not sell products to children.

The personal data we collect falls into several categories. Identity Data includes information such as your name, gender, occupation, and photo. Contact Data includes your email address, delivery address, and social media ID if you use it to log in. Financial Data refers to your payment card details and bank account information. Transaction Data includes details of your purchases and orders, payments and rewards received. Technical Data includes information about the devices you use to access our services and your internet protocol (IP) address. Profile Data includes your purchase history, preferences, and feedback. Usage Data includes information on how you use our website, such as web traffic and performance statistics. Finally, Marketing and Communications Data includes your preferences for receiving marketing from us and other third parties.

We also collect Aggregated Data, which is not personal data and does not directly or indirectly identify you. Aggregated Data is statistical or demographic data derived from your personal data, such as web traffic statistics. If we combine Aggregated Data with your personal data, we treat the combined data as personal data and use it in accordance with this privacy notice.

We are committed to keeping your personal data safe and secure and only use it for the purposes for which it was collected.



It is common for companies to collect data from their customers when they engage with their brand, and this data can be obtained through various means. The most common ways that companies collect customer data include direct interactions, automated technologies or interactions, and third-party sources.

Direct interactions refer to instances where the customer provides personal information directly to the company, such as when they create an account, make a purchase, subscribe to a newsletter, enter a competition, complete a market research survey, or contact the company with an enquiry or problem. This type of data can include Identity, Contact, Financial, Transaction, Profile, and Marketing and Communications data.

Automated technologies or interactions involve the use of cookies, server logs, and other similar technologies to collect data about the customer's browsing actions and patterns. This can include Technical Data, Usage Data, and Contact Data, and is collected as the customer interacts with the company's website.

Third-party sources refer to instances where the company receives personal information about the customer from other sources, such as from another individual who purchases an e-gift card for them, from analytics providers like Google, from affiliate networks, from social media platforms when the customer logs in to the company's website, from organisations and groups that share data for fraud prevention and detection, and from providers of technical, payment, and delivery services. This type of data can include Identity, Contact, Technical, Financial, and Transaction data.

Overall, the collection of customer data is an important aspect of business operations, but it is important that companies handle this data responsibly and transparently, and that customers are aware of what data is being collected and how it will be used.



This is a statement from WEARALL (ZEE FASHION LIMITED) Thing outlining the legal basis for collecting and processing personal data of its customers. The legal basis for processing personal data depends on the purpose of collection and can include consent, contractual obligations, legitimate interests, or legal requirements.

WEARALL collects personal data to support various activities, including creating and managing customer accounts, processing, and delivering orders, protecting against fraud, managing customer relationships, conducting marketing activities, administering rewards and competitions, improving business operations, and using data analytics for research and survey purposes.

The personal data collected may include identity, contact, financial, profile, technical, and usage information. WEARALL relies on different legal bases for processing personal data depending on the activity, such as consent, performance of a contract, legitimate interests, or legal obligation.

WEARALL will only use personal data for the purposes for which it was collected unless there is a compatible unrelated purpose for which it is needed. In such cases, WEARALL will inform the customer and explain the legal basis for processing personal data. Personal data may be processed without consent if required or permitted by law.



It is important to note that the retention period for personal data may vary depending on the type of information and the purpose for which it is being processed. However, the reasons you listed are common justifications for retaining personal data beyond the duration of a user's account. It is also important for organizations to ensure that they are complying with applicable laws and regulations regarding data retention and deletion.



The statement explains the circumstances under which the company may send marketing communications and promotional offers to customers. This includes situations where a customer has opened an account, purchased goods, registered for a promotion or event, or consented to receiving such marketing. The company may use various types of personal data, including Identity, Contact, Technical, Transactional, Usage, Profile Data, and Marketing and Communications Data, to form a view on what a customer may like or find interesting, and to send them details of relevant products and offers.

The statement also notes that customers will be asked for their preferences regarding receiving marketing communications through various channels, including email, post, SMS, and others. Customers may also be presented with third-party marketing communications, but the company will obtain express opt-in consent before sharing any personal data with third parties for marketing purposes.

Finally, the statement emphasizes that customers will always have full control over their marketing preferences and can opt-out of receiving marketing information at any time. Customers can unsubscribe or opt-out by following the link in the footer of any marketing email, or by logging into their account and editing their contact preferences. It is important to note that due to the nature of the company's IT systems and servers, it may take a few days for opt-out requests to be implemented.



To differentiate you from other website users and monitor your visits, we use cookies. they enable us to enhance your browsing experience and make necessary improvements to the website. additionally, they help us and our advertising networks deliver targeted advertisements that align with your interests.

You can modify your browser settings to block or receive alerts for specific or all browser cookies. please be aware that disabling cookies could result in some areas of the website becoming inaccessible or malfunctioning



At our company, we place great emphasis on keeping our customers informed of our latest product offerings and developments. To achieve this, we rely on advertising to reach out to you, our valued customers. This means that we may display our banners and adverts to you even when you are using websites and services that are not associated with us.

As with many other companies, we may use a range of digital marketing networks and ad exchanges to target our ads and banners to you based on your contact, technical, usage and profile data. To achieve this, we use various advertising technologies such as web beacons, pixels, ad tags, cookies, and mobile identifiers. In addition, we may use specific services provided by certain social networks and sites, such as Facebook custom audience service.



To provide you with relevant website content and targeted advertising, we use a variety of analytics and advertising tools. This includes displaying online advertisements on other websites and apps, as well as delivering marketing communications with relevant content where applicable. We also use these tools to measure the effectiveness of the advertising we provide.

For instance, we may use google analytics to analyse Google’s interest-based advertising data and/or third-party audience data, such as age, gender, interests, and life events, to improve our marketing campaigns, strategies, and website content. Google will only use your data for ad personalization if you provide your consent. For more information on how google uses your personal data, please visit Google’s privacy & terms site.

In addition to google analytics, we may use similar tools provided by third-party companies such as Facebook, tik Tok,, conversant, and Bing to perform similar tasks, using your contact, technical, usage and profile data.

To opt-out of targeted advertising, you can disable cookies in your browser settings or opt-out of the relevant third-party ad settings. The digital advertising alliance, which includes companies like google, Responsys, and Facebook, offers a tool called web choices that can quickly scan your computer or mobile device to identify participating companies that have enabled customized ads for your browser and adjust your browser preferences accordingly.

If you would like more information about the data collected by these third-party companies or how they use your data, please do not hesitate to contact us.



Our website may contain links to other websites or third-party content, including advertisements, that are not operated or controlled by us. We are not responsible for the privacy practices or content of these third-party websites or content, and we do not endorse or make any representations about them. Your use of these third-party websites and content is subject to their respective terms and policies.

We may also engage third-party service providers to perform certain functions on our behalf, such as website hosting, data analysis, payment processing, and customer support. These service providers may have access to your personal information only to the extent necessary to perform their functions, and they are obligated to maintain the confidentiality and security of your personal information.

We encourage you to review the privacy policies of any third-party websites or services that you access through our website or that are linked to our website. If you have any questions or concerns about our use of third-party service providers, please contact us.






This section outlines the parties with whom the website may disclose and share your personal data. These parties include those who provide IT systems and software, host the website, process payments, deliver goods, and provide marketing and advertising services. The website may also share your data with other businesses if it chooses to sell, transfer, or merge parts of its business or assets. In addition, the website may share personal data to prevent fraud and theft, to comply with legal obligations, and with professional advisers.

It is important to note that transferring personal data outside the EEA can pose risks to the protection of your personal data, as data protection laws and regulations may differ in other countries. However, it is good to know that your personal data will be treated securely and in accordance with this privacy notice, and appropriate safeguards will be put in place to ensure a similar degree of protection is afforded to it.

If you want further information on the countries to which your personal data may be transferred and the specific mechanism used by the company to transfer your personal data outside the EEA, you can contact us for more information.



Please contact us using the contact details provided in our privacy notice. We take your rights seriously and will respond to any requests or complaints in a timely and appropriate manner. It is important to note that some of these rights may be subject to certain limitations or exemptions under applicable data protection laws, and we will inform you of any such limitations or exemptions where applicable.



We reserve the right to make changes to our privacy notice at any time. In the event of any significant changes, we will notify you via email or post updates on our website and applications.



We highly value our customers and encourage you to contact us at if you have any questions, comments, or requests regarding your data. Our nominated representative and Data Protection Officer will be available to assist you.



Company Number 12497102

UK VAT Number 373539767